Welcome to Motif. We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, process, and safeguard your information when you visit our website and use our services.

Effective Date: August 31, 2025

1. Information We Collect

We collect information that you provide to us, information we collect automatically, and information from other sources. The type of information we collect depends on how you use our Services.

a. Information You Provide to Us

Account Information: When you create an account, we collect your name, email address, and password.
Profile and Child Information: To personalize our services, you may provide information about yourself or your child, such as age, developmental goals, or areas of focus. Providing this information is optional but may be necessary for certain features.
Payment Information: When you purchase a subscription or product, we use a third-party payment processor (like Stripe or Shopify Payments). We do not store your full credit card details on our servers.
Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message, and any other information you may choose to provide.

b. Information We Collect Automatically

Usage Data: We collect information about your interactions with our Services, such as which tools you use, the content you view, and the actions you take.
Cookies and Tracking Technologies: We use cookies to help operate and provide our Services. For example, we use cookies to keep you logged in and to understand how you use our site to improve it.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To provide, operate, and maintain our Services.
To process your transactions and manage your subscriptions.
To personalize your experience and provide tailored content and intervention plans.
To communicate with you, including responding to your comments, questions, and requests, and sending you updates and administrative messages.
To improve our Services, and for research and analysis purposes, always using anonymized and aggregated data.
To send you marketing communications that you have consented to receiving.

3. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service Providers: We may share information with third-party vendors and service providers that perform services on our behalf, such as payment processing and hosting services.
With Your Consent: We may share information with your consent or at your direction.
Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation.

4. Data Security

We implement a variety of security measures to maintain the safety of your personal information. We use SSL/TLS encryption for data in transit and take reasonable measures to protect the data we store. However, no security system is impenetrable, and we cannot guarantee the absolute security of our systems.

5. Your Rights and Choices

You have certain rights regarding your personal information. Depending on your location, these may include the right to:

Access, update, or delete the information we have on you.
Opt-out of marketing communications.
Request a copy of your personal data.

You can exercise these rights by accessing your account settings or by contacting us directly.

6. Childrens Privacy

Our services are intended for use by parents, guardians, and educators. We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent, in compliance with the Children's Online Privacy Protection Act (COPPA). If you believe we have collected information from a child without consent, please contact us immediately so we can take appropriate action.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: privacy@motif.com
By visiting this page on our website: Contact Page